FABULLIER
High-impact UGC that drives bookings and product sales for hotels, destinations, and TRAVEL brands
trusted by
VIDEO PORTFOLIO
A Selection of Paid Collaborations, Gifted, Brand Work & Spec Ads
Vana Belle: Resort experience
Vana Belle: Thai culinary class experience
Destination Lifestyle Ad: Central West London
Travel App Ad: cozycozy.com
W Koh Samui: Resort experience
W Bangkok: Afternoon Tea experience at Paii
CASE STUDY: W KOH SAMUI
An experience-driven UGC series
We collaborated with W Koh Samui to produce four high-impact videos and accompanying photography showcasing the property’s standout experiences: Woobar, Floating Breakfast, SIP Bar, and AWAY® Spa.
Our approach focused on immersive, couple-led storytelling, highlighting not just the spaces themselves, but how they feel to the modern traveller.
The content was selected and pinned to W Koh Samui’s Instagram profile, helping anchor their social presence with authentic, experience-first content.
PHOTOGRAPHY PORTFOLIO
A selection of photography covering hotels and travel.
Our creative process and production.
OUR VIDEOS COME WITH
Full authenticity & us being completely OURSELVES
Strategic research, copy, scripting, and CTA done for you
Scroll stopping edits with pacing that focuses on real human psychology
Always following what’s working, and respecting your brands tone of voice
One FREE revision per video
OUR VIDEOS DON’T COME WITH
Stiff, scripted voiceovers or inauthentic delivery
“Pretty video, no strategy” content with no marketing logic behind it
Shaky, low quality footage or scenes that feel unplanned
Lazy edits with no pacing, rhythm, or storytelling flow
Copy‑paste concepts.. every project gets intention and creativity
Pushy, overly salesy ad styles that feel like commercials instead of content
HOW WE BUILD CONTENT THAT CONVERTS.
It’s easy to make something look good. It’s much harder to make it convert. That’s why we don’t just create “fun” content, but follow a strategic, performance-driven UGC approach designed to deliver real results. Every piece we produce follows a framework rooted in psychology, storytelling, and buyer behaviour, so your brand doesn’t just get views, it gets sales.
1. HOOK
A powerful hook consists of these elements to stop the scroll in less than 3-seconds:
Visual Hook
Text Hook
Audio + Music Hook
Caption Hook
2. TENSION
We tap into the emotional trigger behind the scroll, whether that’s choice overload, time scarcity, wanderlust, or the desire for something better. We surface the friction or aspiration shaping attention in that moment.
3. EXPERIENCE
Show the brand in action, not just as a solution, but as the upgrade. This is where belief builds and the experience becomes aspirational.
4. DESIRE
Now we reinforce the why & how, including unique features, emotional payoff, or lifestyle shift. We showcase benefits in a way that feels fun, modern, and relatable.
5. CTA
Close strong, and drive real action. Every video ends with a confident but natural call to action so viewers know exactly what to do next (without feeling sold to).
About us
We’re Rom and Phil, the duo behind Fabullier (Fab-yu-lee-yay). We create bold visuals and authentic stories that help travel brands drive bookings, increase visibility, and build trust.
Our years in the corporate world taught us the value of clear communication, reliability, and genuine connection. We bring that same professionalism into every collaboration, making it seamless for brands to work with us while keeping the storytelling fresh, immersive, and performance-focused.
From scroll-stopping Reels to high-quality photography, our content is designed not just to inspire, but to convert. When we’re not creating, you’ll find us exploring new cities or spending time with our Boston Terrier, Georgina.
CONTACT us
Content strategy call
A focused 15 minute call to explore how Fabullier can create high impact UGC for your brand. We’ll dive into your goals, content needs, and show you how our video first approach brings hotels, destinations, and lifestyle products to life.
Prefer email? Reach us at hello@fabullier.com and we’ll get back to you quickly.
