FABULLIER
High-impact UGC that drives product sales and brand growth for lifestyle brands
trusted by
VIDEO PORTFOLIO
A Selection of Paid Collaborations, Gifted, Brand Work & Spec Ads
Fashion product demo: GRAMS28
Tech Product Unboxing / ASMR: DJI Mic 3
Luggage organic content: TAKE OFF
Tech product paid media: Orbitkey
Premium luggage paid media: MVST Select
CASE STUDY: TAke off luggage
A problem-solving organic UGC series
We collaborated with TAKE OFF Luggage to create a series of organic content pieces supporting the UK launch of the TAKE OFF Mini, showcasing the product across real-world travel scenarios.
The core focus of the campaign was the product’s standout USP, its detachable wheels, allowing it to convert into a compliant personal item for airlines such as Ryanair and easyJet. Through hands-on demonstrations, review-style storytelling, and practical UK travel use cases, we highlighted how the design helps travellers avoid extra baggage fees without sacrificing functionality.
Rather than simply presenting features, our approach centred on real travel moments, positioning the TAKE OFF Mini as a smart, problem-solving companion for modern travellers.
Our creative process and production.
OUR VIDEOS COME WITH
Full authenticity & us being completely OURSELVES
Strategic research, copy, scripting, and CTA done for you
Scroll stopping edits with pacing that focuses on real human psychology
Always following what’s working, and respecting your brands tone of voice
One FREE revision per video
OUR VIDEOS DON’T COME WITH
Stiff, scripted voiceovers or inauthentic delivery
“Pretty video, no strategy” content with no marketing logic behind it
Shaky, low quality footage or scenes that feel unplanned
Lazy edits with no pacing, rhythm, or storytelling flow
Copy‑paste concepts.. every project gets intention and creativity
Pushy, overly salesy ad styles that feel like commercials instead of content
HOW WE BUILD CONTENT THAT CONVERTS.
It’s easy to make something look good. It’s much harder to make it convert. That’s why we don’t just create “fun” content, but follow a strategic, performance-driven UGC approach designed to deliver real results. Every piece we produce follows a framework rooted in psychology, storytelling, and buyer behaviour, so your brand doesn’t just get views, it gets sales.
1. HOOK
A powerful hook consists of these elements to stop the scroll in less than 3-seconds:
Visual Hook
Text Hook
Audio + Music Hook
Caption Hook
2. TENSION
We tap into the emotional trigger behind the scroll, whether that’s choice overload, time scarcity, wanderlust, or the desire for something better. We surface the friction or aspiration shaping attention in that moment.
3. EXPERIENCE
Show the brand in action, not just as a solution, but as the upgrade. This is where belief builds and the experience becomes aspirational.
4. DESIRE
Now we reinforce the why & how, including unique features, emotional payoff, or lifestyle shift. We showcase benefits in a way that feels fun, modern, and relatable.
5. CTA
Close strong, and drive real action. Every video ends with a confident but natural call to action so viewers know exactly what to do next (without feeling sold to).
About us
We’re Rom and Phil, the duo behind Fabullier (Fab-yu-lee-yay). We create bold visuals and authentic stories that help lifestyle brands drive product sales, increase visibility, and build trust.
Our years in the corporate world taught us the value of clear communication, reliability, and genuine connection. We bring that same professionalism into every collaboration, making it seamless for brands to work with us while keeping the storytelling fresh, immersive, and strategically-focused.
From scroll-stopping Reels to high-quality photography, our content is designed not just to inspire, but to influence and convert. When we’re not creating, you’ll find us exploring new cities or spending time with our Boston Terrier, Georgina.
CONTACT us
Content strategy call
A focused 15-minute call to explore how Fabullier can create high-impact UGC for your brand. We’ll unpack your goals and show you how our video-first approach brings your brand to life and drives results.
Prefer email? Reach us at hello@fabullier.com and we’ll get back to you quickly.
