FABULLIER
High-impact UGC that drives downloads, sign-ups, and sales for apps, platforms, and service brands
BRANDS WITH WORKED WITH
VIDEO PORTFOLIO
A Selection of Paid Collaborations, Gifted, Brand Work & Spec Ads
Insurance
Insurance Ad: Bupa Private Health Insurance
Insurance Ad: Napo Pet Insurance
Insurance Ad: True Traveller Insurance
Insurance Ad: Exeter Income Protection Insurance
apps + websites
Travel App Ad: cozycozy.com
Travel App Ad: cozycozy.com
Travel App Ad (Thailand): cozycozy.com
Travel App Ad (Hong Kong): cozycozy.com
Travel App Ad (Vietnam): cozycozy.com
Travel App Ad (Vietnam, Mekong Delta): Travly App
App Developer Ad: LastApp.AI
App Developer Ad: LastApp.AI
Our creative process and production.
OUR VIDEOS COME WITH
Full authenticity & us being completely OURSELVES
Strategic research, copy, scripting, and CTA done for you
Sharp editing with pacing rooted in real human psychology
Always following what’s working, and respecting your brands tone of voice
One FREE revision per video
OUR VIDEOS DON’T COME WITH
Stiff, scripted voiceovers or inauthentic delivery
“Pretty video, no strategy” content with no marketing logic behind it
Shaky, low quality footage or scenes that feel unplanned
Lazy edits with no pacing, rhythm, or storytelling flow
Copy‑paste concepts. Every project gets intention and creativity
Pushy, overly salesy ad styles that feel like commercials instead of content
HOW WE BUILD CONTENT THAT CONVERTS.
It’s easy to make something look good. It’s much harder to make it convert. That’s why we don’t just create “fun” content, but follow a strategic, performance-driven UGC approach designed to deliver real results. Every piece we produce follows a framework rooted in psychology, storytelling, and buyer behaviour, so your brand doesn’t just get views, it gets sales.
1. HOOK
A powerful hook consists of these elements to stop the scroll in less than 3-seconds:
Visual Hook
Text Hook
Audio + Music Hook
Caption Hook
2. TENSION
We tap into the emotional trigger behind the scroll, whether that’s choice overload, time scarcity, wanderlust, or the desire for something better. We surface the friction or aspiration shaping attention in that moment.
3. EXPERIENCE
Show the brand in action, not just as a solution, but as the upgrade. This is where belief builds and the experience becomes aspirational.
4. DESIRE
Now we reinforce the why & how, including unique features, emotional payoff, or lifestyle shift. We showcase benefits in a way that feels fun, modern, and relatable.
5. CTA
Close strong, and drive real action. Every video ends with a confident but natural call to action so viewers know exactly what to do next (without feeling sold to).
About us
We're Rom and Phil, the duo behind Fabullier (Fab-yu-lee-yay). We create bold visuals and authentic stories that help apps and service brands drive sign-ups, increase visibility, and build trust.
Our years in the corporate world taught us the value of clear communication, reliability, and genuine connection. We bring that same professionalism into every collaboration, making it seamless for brands to work with us while keeping the content fresh, engaging, and performance-focused.
From conversion-focused Reels to brand-owned content that works across paid, organic, and landing pages, everything we make is built to move people closer to a decision. When we're not creating, you'll find us exploring new cities or spending time with our Boston Terrier, Georgina.
CONTACT us
Content strategy call
A focused 15-minute call to explore how Fabullier can create high-impact UGC for your brand. We'll look at your goals, your content gaps, and how our video-first approach helps apps, insurance, and service brands turn browsers into buyers.
Prefer email? Reach us at hello@fabullier.com and we’ll get back to you quickly.
