ROMulo | UGC Strategist
I create the content your customers watch
before they say yes
trusted by
VIDEO PORTFOLIO
A Selection of Paid Collaborations, Gifted, Brand Work & Spec Ads
Fashion product demo: GRAMS(28)
eSIM App Ad: Yesim
Insurance Ad: Bupa Private Health Insurance
Tech product unboxing / ASMR: DJI Mic 3
Smart travel accessory: TAKE OFF
Men’s Grooming: SOLUM body wash kit
Couple-Led CONTENT
Some campaigns call for two voices instead of one. Here are examples of the duo-led UGC I create with my Husband Phil under Fabullier UGC.W Bangkok: Afternoon Tea experience at Paii
Insurance Ad: Napo Pet Insurance
Travel App Ad (Vietnam): cozycozy.com
eSIM App Ad: Yesim
Lifestyle product demo: Scrubba Washbag
Luggage ad, Airport sizer check: TAKE OFF
CASE STUDIES
Travel: W KOH SAMUI
An experience-driven UGC series
We collaborated with W Koh Samui to produce four high-impact videos and accompanying photography showcasing the property’s standout experiences: Woobar, Floating Breakfast, SIP Bar, and AWAY® Spa.
Our approach focused on immersive, couple-led storytelling, highlighting not just the spaces themselves, but how they feel to the modern traveller.
The content was selected and pinned to W Koh Samui’s Instagram profile, helping anchor their social presence with authentic, experience-first content.
PRODUCT: TAKE OFF LUGGAGE
Stephen Davis
Founder & CEO, TAKE OFF Luggage
"Working with Rom and Phil has been an absolute game-changer for TAKE OFF Luggage.
They consistently deliver incredibly high-quality, entertaining videos with a lightning-fast turnaround time.
They know exactly how to highlight our product features in a way that hooks the viewer, and we can't wait to bring them back for our next product launch."
About ME
I'm Rom, a full-time UGC strategist. I create bold visuals and authentic stories that help travel and lifestyle brands drive sales, boost bookings, and build trust.
Years in the corporate world taught me the value of clear communication, reliability, and genuine connection. I bring that same care into content creation, making it simple and enjoyable for brands to work with me while keeping the storytelling fresh and creative.
From high-retention Reels to quality photography, my content is designed to perform. When I'm not creating, you'll find me exploring new cities, keeping active in my home gym, or walking our Boston Terrier, Georgina.
I also collaborate closely with my creative partner Phil. Together we work under the Fabullier name on larger brand projects that call for a duo approach.
MY creative process and production
when you work with ME, every video includes
Full authenticity, real personality, no performance
Strategic research, copy, scripting, and CTA done for you
High-retention edits with pacing grounded in real human psychology
Trend-aware content that stays true to your brand's tone of voice
One free revision per video
What you'll never see from me
Stiff delivery or inauthentic, over-scripted voiceovers
Visually nice content that has no marketing logic behind it
Shaky, low quality footage or scenes that look unplanned
Edits with no pacing, rhythm, or storytelling flow
Recycled concepts. Every project gets genuine intention and creativity
Hard-sell ad styles that feel like commercials instead of real content
Good-looking content is the baseline. I'm interested in what happens after the scroll stops. Every piece I create is built around psychology, buyer behaviour, and storytelling that drives action, not just attention.
HOW I BUILD CONTENT THAT CONVERTS
1. HOOK
The first 3 seconds decide everything. That's why every hook I create is built across four elements working together to retain:
Visual Hook
Text Hook
Audio + Music Hook
Caption Hook
2. PROBLEM
The viewer needs to feel understood before they'll listen. I tap into the everyday pain point your product solves and put it front and centre, without overcomplicating it.
3. SOLUTION
This is where the product earns its place. I show it solving the problem naturally, without forcing it, so the viewer sees themselves using it and your brand becomes the hero without having to say so.
4. BENEFITS
This is where I layer in the reasons to believe. Unique features, emotional payoff, the lifestyle shift your product unlocks. All delivered in a way that feels fun, modern, and relatable rather than salesy.
5. CTA
Every piece ends with purpose. A confident but natural call to action that tells the viewer exactly what to do next, without the hard sell that makes people scroll past.
CONTACT ME
Content strategy call
A focused 15 minute call to explore how I can create high impact UGC for your brand. We’ll dive into your goals, content needs, and show you how my strategy first approach brings hotels, destinations, and lifestyle products to life.
Prefer email? You can reach me at romulo@fabullier.com and I’ll get back to you quickly.
